> ## Documentation Index
> Fetch the complete documentation index at: https://docs.allgoodhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content

> Every email, page, form and image your campaigns use, with versions, publishing and a record of what depends on what.

Content is where the things your campaigns send and serve are made and kept. An email, a landing page, a form, an image — each one is an **asset**: it has versions, a published version, and a record of what it was built from.

Two people share the work. **Marketing ops** decides once how your content looks and sounds. A **field marketer** then makes the individual email or page, filling in decisions that were already made.

![The Content library: one list of every asset, with its type and status](https://mintcdn.com/allgoodtechnologyinc/2BHKqhkNPHuTi5c4/images/mk/content/library-overview.png?fit=max\&auto=format\&n=2BHKqhkNPHuTi5c4\&q=85\&s=d0847e6d9c82762bf6c9d4219fc9a7c9)

The Content library: one list of every asset, with its type and status.

## Start here

> [card] [Getting started](https://docs.allgoodhq.com/mk/content/getting-started.md)
>
> The whole setup in order, and who does which part.

> [card] [Publishing and versions](https://docs.allgoodhq.com/mk/content/approvals.md)
>
> How an email or page goes live, what gets locked in, and what happens when something it uses changes.

## Set up once

Marketing ops does these, and mostly does them once. Each one makes every email and page after it easier to produce and harder to get wrong.

> [card] [Brand guidelines](https://docs.allgoodhq.com/mk/content/brand-guidelines.md)
>
> Your colors, fonts, logos and tone, captured once, for every generator to read.

> [card] [Component libraries](https://docs.allgoodhq.com/mk/content/component-libraries.md)
>
> The approved blocks emails and pages are built from, and the check that keeps them on-brand.

> [card] [Templates](https://docs.allgoodhq.com/mk/content/templates.md)
>
> Layouts that list what copy changes, so the next email or page is filled in rather than written.

## Make content

> [card] [Email](https://docs.allgoodhq.com/mk/content/email/index.md)
>
> Components, templates, and individual emails — write one, preview it as a real person, and send it.

> [card] [Landing pages](https://docs.allgoodhq.com/mk/content/landing-pages.md)
>
> Publish a page on your own subdomain, with a preview link before it goes live.

> [card] [Forms](https://docs.allgoodhq.com/mk/content/forms/index.md)
>
> Define what a form collects and the consent it records. Your website keeps its own markup.

> [card] [Visual assets](https://docs.allgoodhq.com/mk/content/visual-assets.md)
>
> Generate or upload an image and host it on your subdomain.

> [card] [Hosted files](https://docs.allgoodhq.com/mk/content/hosted-files.md)
>
> Host a PDF or other download on your subdomain, or point to one you already host.

## Copy and variants

> [card] [Copy and variants](https://docs.allgoodhq.com/mk/content/copy-and-variants.md)
>
> Why the words are stored separately, and how one campaign sends more than one version.

> [card] [Web Edge](https://docs.allgoodhq.com/mk/index.md)
>
> The domain, tracking and capture side — what serves the pages and receives the submissions.


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