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The Marketing Kernel is the part of allGood that runs your marketing: the channels it sends and serves on, the content it uses, the data it decides from, and the campaigns that tie them together. You do not need all of it at once. Setting up a channel, building your content library, and running a campaign are separate jobs, often done by different people at different times. This page is the map.

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Set up

Each of these is a separate piece of setup. They are independent — do the ones you need, in whatever order suits you — but a campaign can only use the channels and data you have connected.

Web Edge

Your subdomain, the pages it hosts, the forms it captures and the visitors it tracks.

Email

A sending domain you own, authenticated so your mail arrives and replies come back.

Snowflake data sharing

Share allGood data into your warehouse, and pull your warehouse data back in.

Integrations

Connect the tools you already run, and add the keys that unlock agent features.

Identity and access

Single sign-on, roles and permissions, and the record of what happened.

API and webhooks

Authenticate, call the API, and subscribe to events — for building against allGood directly.

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Build your content

Content

Every email, page, form and image, with versions, publishing and a record of what depends on what. Marketing ops sets the brand, components and templates once; a field marketer then makes the individual asset.

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Run campaigns

Motions

A campaign as allGood models it — a goal, the content it needs, and the rules for who enters and what they receive.

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Understand what happened

MK Data Platform

The people, companies, activity and records allGood keeps, how they join into one picture of a customer, and how data moves in and out.

Orchestration

How a decision gets made and carried out, and how to answer “why did this person get this email?”