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MK uses the same formula language in several places. Two of them are yours to edit: list filters and list columns. The rest are set up by admins, or are visible in the product but not editable there. This article lists each place, who can edit it, and what the formula does. For a first formula, start with Filter a list with a formula.

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Places you can edit

If you can edit lists, you can use formulas in these two places. Saving a list needs permission to edit lists. Trying a formula without saving does not. Both appear on lists of people and companies, behind the + ƒx button. See Filter a list with a formula and Add a calculated column to a list.

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Places an admin sets up

These formulas decide how MK processes your data. They are limited to people who manage MK, so a standard marketer cannot edit them. You may see them in a setup you share with an admin. All of these use the same language as list formulas, so everything in the formula reference applies. Some can read other records through declared inputs, which list formulas cannot do.

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Places you can see but not edit

These are read-only in the product. If you need one changed, ask an admin or contact allGood support.

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Where formulas do not apply

  • Emails. You personalize an email with merge fields and Liquid, not ƒx formulas. See Personalizing an email.
  • Forms and landing pages. Neither has a formula box.
If a place you expected is not listed, or you cannot edit one that should be editable, contact allGood support. Include where you looked and your role.