| Term | Means | Marketo equivalent |
|---|---|---|
| Connected domain | A subdomain of yours pointed at allGood, with an allGood-managed certificate. Serves pages, form capture, tracking and branded email links | Landing page CNAME, Munchkin tracking domain and branded link CNAME, combined |
| Default domain | The connected domain used whenever one is needed but none is chosen. At most one, and it must be active | — |
| Preview host | The platform address where signed previews and the test page live | — |
| Allowed origin | A scheme://host[:port] on the account’s allowlist. Exact, no wildcards | Forms 2.0 domain whitelist, but stricter |
| Origin | Scheme, host and port, as the browser computes it. https://brand.com and https://www.brand.com are different origins | — |
| Tracking key | agsk_…. Identifies which allGood account is sending events. Public — it sits in your page source. Not a credential | Munchkin ID, but rotatable and revocable |
| keyId | A short fingerprint of the key in force. Names which key without echoing it | — |
| The tag | The one script that handles both tracking and form capture | munchkin.js and forms2.js |
| Form definition | The fields a form collects plus its capture settings. Not markup — your page keeps its own HTML | A Forms 2.0 form, but Marketo renders it |
| Form short id | The eight-character stable id of a form. Appears in the capture URL and in data-ag-form | Marketo form id |
| Registered | A form whose capture configuration has reached allGood’s edge. An unregistered form refuses every submission | Approved and embedded |
| Published | A form version that has been published. Publishing registers the form | Approved |
| Honeypot | A hidden field a human never fills. A non-blank value refuses the submission | Forms 2.0 honeypot |
| Bot check | A Cloudflare Turnstile token, verified by allGood. Needs both the account provider and the form’s opt-in | reCAPTCHA on a Marketo form |
| Sitekey | The public half of the bot-check widget. Ships in page HTML | reCAPTCHA site key |
| Widget coverage | Which hostnames the bot-check widget issues tokens on. An uncovered hostname makes every submission read as a bot | — |
| Reason code | The single machine-readable outcome of a capture request | — |
| submissionId | The id an accepted submission is stored and deduplicated under | — |
| CMP | Consent Management Platform — OneTrust, Cookiebot, or your own banner. allGood consumes its signal and never renders one | — |
| Signal source | The JavaScript global path the consent decision is read from | — |
| Consent text version | An immutable record of the exact wording shown. Bound to a form, and stamped onto every accepted submission by allGood | — |
_ag_id | The identity cookie on your allGood subdomain. A random pseudonym, one year, set only by allGood, unreadable by page script | _mkto_trk |
| Device | The pseudonym a visitor’s browser is known by before they identify themselves | Anonymous lead |
| Activity | A stored record of something that happened — a page view, a submission, a tracked event, an email click | Marketo activity |
| identify() | Tell allGood who the visitor is, with traits | associateLead |
| track() | Record something the visitor did that no form or page load describes | REST custom activity |
| Traits | Facts about the person — name, company, plan | Lead fields |
| Properties | Facts about what happened — which plan, how many seats | Activity attributes |
| Attribution parameters | utm_ values and advertising click ids, lifted out of a URL as fields of their own | UTM fields |
| Content router | An asset that decides which page variant a visitor sees. A/B testing is routing, not a separate module | Marketo A/B test |
| Edge sync | Pushing a saved value out to allGood’s global network and confirming it landed | — |
| Live at the edge | Written, propagated, and confirmed by a read-back. Not merely “we tried” | — |
| Fail closed | A missing or malformed setting resolves to the strictest posture, never the most permissive | — |
| Short id | An eight-character stable identifier for any addressable object. Survives renames | — |
Reference
Glossary
Terms used across this section, with the Marketo equivalent where there is one.
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