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Content is where the things your campaigns send and serve are made and kept. An email, a landing page, a form, an image — each one is an asset: it has versions, a published version, and a record of what it was built from. Two people share the work. Marketing ops decides once how your content looks and sounds. A field marketer then makes the individual email or page, filling in decisions that were already made.
The Content library: one list of every asset, with its type and status

The Content library: one list of every asset, with its type and status.

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Start here

Getting started

The whole setup in order, and who does which part.

Publishing and versions

How an email or page goes live, what gets locked in, and what happens when something it uses changes.

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Set up once

Marketing ops does these, and mostly does them once. Each one makes every email and page after it easier to produce and harder to get wrong.

Brand guidelines

Your colors, fonts, logos and tone, captured once, for every generator to read.

Component libraries

The approved blocks emails and pages are built from, and the check that keeps them on-brand.

Templates

Layouts that list what copy changes, so the next email or page is filled in rather than written.

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Make content

Email

Components, templates, and individual emails — write one, preview it as a real person, and send it.

Landing pages

Publish a page on your own subdomain, with a preview link before it goes live.

Forms

Define what a form collects and the consent it records. Your website keeps its own markup.

Visual assets

Generate or upload an image and host it on your subdomain.

Hosted files

Host a PDF or other download on your subdomain, or point to one you already host.

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Copy and variants

Copy and variants

Why the words are stored separately, and how one campaign sends more than one version.

Web Edge

The domain, tracking and capture side — what serves the pages and receives the submissions.