Marketo to MK

If you know Marketo, you already know most of what Marketing Kernel (MK) does. The names and the layout are different. This page maps one to the other.

Where things live

In Marketo	In MK	What you do there
Marketing Activities	Motions	Create and run campaigns
Program (while you build it)	Workshop	Build and edit a motion’s emails and pages with Mary
Design Studio	Content	Every email, landing page, form and image, with versions
Database	Data	People, companies, activity and every change made to them
Smart campaigns and data management rules	Orchestration	The rules that clean data, decide, and move people through a campaign
Admin	Settings	Domains, integrations, users and roles

Term by term

Campaigns

Marketo	MK	Good to know
Program	Motion	One campaign, with its content and its rules for who gets what
Program template	Motion template	Set up once by ops, filled in for each new motion
Channel (Webinar, Content, Email Send)	Motion type	Gated content, Webinar, Event, Broadcast. The type decides the flow, so you never build one
Program statuses (Registered, Attended, No Show)	Plan states	Each person is in exactly one state
Trigger and batch smart campaigns inside a program	Transitions and actions	Built for you by the motion type. “Webinar attended” moves someone to the next state
Wait steps	Timed actions	”3 days after submit” means 3 days after that person submitted
Suppression rules (“stop if they converted”)	Built in	Leaving a state cancels any emails it hadn’t sent yet
Approve program / activate campaign	Publish	Same functionality

Content

Marketo	MK	Good to know
Email	Email	Ask Mary to change it, or change the MJML yourself in Edit Source
Email template	Email template	An MK email template is closer to the pre-built email inside a Marketo program template
Modules	Components	Components are the approved layout blocks.
My Tokens (`{{my.token}}`)	Copy fields	No folder or program inheritance. Each email has its own
Lead tokens (`{{lead.First Name}}`)	`{{ person.firstName }}`	See Personalizing an email
Landing page	Landing page	Describe it to Mary instead of using an editor. Pages on your own site (e.g. Webflow) can be registered too
Form	Form	One form, reused by any number of pages. No cloning
A/B test	Content router	Two versions plus a rule that picks one per person

People and data

Marketo	MK	Good to know
Lead database	Datastore	Synced from Salesforce or your warehouse
Smart list	Agentic list	Describe who you want in plain language
Static list	List	Upload a CSV or add people directly
Program members	Members	Everyone who’s ever been in the motion
Data management campaigns (normalize titles, scoring, routing)	Policies	Each one decides once, and every motion uses the result
Activity log	Decision log	Every change comes with the reason it happened
Salesforce campaign sync	Plan campaign sync	Membership and status sync to the Salesforce campaign

The biggest differences

Mary builds, you review. You give her a brief and she builds the motion. You change things by asking, not by clicking through an editor.
No folders or token inheritance. Shared details, like a webinar’s date and join link, live on one asset that every email points to. Change it once and everything follows.
One answer to “why did they get this?” Every send and every move is logged with its reason. No digging through smart campaigns.

Some Marketo features don’t have an MK equivalent yet, including engagement programs, progressive profiling on forms, and A/B variant reporting. Ask your allGood team about workarounds.

Motions

What a motion is and the types you can launch.

Email for Marketo users

Templates, tokens and editing, side by side.

Landing pages for Marketo users

How building and hosting pages changes.

Orchestration

Policies and plans, and how they replace smart campaigns.

Marketing Kernel

Platform

Enterprise

Settings

Where things live

Term by term

Campaigns

Content

People and data

The biggest differences

Motions

Email for Marketo users

Landing pages for Marketo users

Orchestration

​Where things live

​Term by term

​Campaigns

​Content

​People and data

​The biggest differences

​Related

Motions

Email for Marketo users

Landing pages for Marketo users

Orchestration

Where things live

Term by term

Campaigns

Content

People and data

The biggest differences

Related