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Set up how your emails look once, and every email after that is faster and more consistent. allGood builds email in three layers. Each layer answers a different question, and a different person usually owns it. Marketing ops usually sets up the first two layers once. A field marketer then makes individual emails by filling in decisions that were already made.

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Start here

Components

The approved blocks every email is built from, and the check that keeps them on-brand.

Email templates

Reusable designs that list the copy each email needs, so the next email is filled in.

Emails

Write, preview, test, and send an email, personalized for each recipient.
You don’t need all three layers to send. You can write an email on day one with an empty library, and it will send. The layers pay off from the second email onward.

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Set up and send your first email

What an email is

Learn the layers, starting with the finished message.

What an email template is

Build a template once, then fill it in for every send.

Creating an email

Write your first email from a template and a brief.

Before an email can send

The account setup and content that must be in place to send.

Brand guidelines

The colors, fonts, and tone every generator reads.

Copy and variants

Why an email’s words are their own asset, and how one send delivers more than one version.

Publishing and versions

How an email goes live and what gets locked in when it does.

Email settings

Your sending domain and authentication.

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Reference

Email FAQ

Short answers to common questions.

Coming from Marketo or HubSpot

How templates, content, and personalization carry over.