The campaign layer: what a motion is, the types available, and how one gets launched.
A motion is a campaign as allGood models it: a goal, the content it needs, and the rules for who enters and what they receive. Motions are typed — a gated content download is a different shape from a webinar follow-up — and each type knows what it needs from you before it can run.Underneath, a launched motion becomes a plan and a set of policies. You do not have to think about that layer to run a motion, but it is where the behavior comes from.
Being written. Each page below will land as its own file in this tree.
What is a motion — the concept, and how it sits on plans and policies
Motion types — the available types, each with its current status
Gated content — the worked example, end to end
Motion templates — how marketing ops sets the guardrails once
Launching — launching, stopping, and reading a running motion
Motion types differ in how far along they are. Some can be authored but not yet launched. The Motion types page will state the status of each one; check it before planning a campaign around a particular type.
