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The Marketo integration provides seamless connectivity between allGood and Adobe Marketo Engage, enabling powerful marketing automation and lead management capabilities. This integration synchronizes leads, campaigns, and marketing activities to create a unified customer experience. Enhance your marketing operations by leveraging Marketo’s advanced automation features within allGood’s comprehensive workflow platform.

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Prerequisites

Before setting up the Marketo integration with Mary, ensure you have:
  • Administrator access to the Marketo instance you’re creating API access for
  • allGood account with integration permissions

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IT Coordination Guide

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Security & Account Setup Requirements

  • Create a dedicated API-only user in Marketo with appropriate role permissions
  • Configure LaunchPoint service for secure API access
  • Note IP restrictions — may need to whitelist allGood IP addresses (52.25.122.65, 52.26.241.77)
  • Store API credentials securely according to company policy

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Step-by-Step Setup

1

Create allGood API Role

  1. Log into Marketo with administrator access
  2. Navigate to Admin → Users & Roles → Roles
  3. Click New Role
Roles page showing New Role button

Roles page showing New Role button

  1. Give the role a name (e.g., “allGood API Role”)
  2. Enable API Access checkbox
  3. Click Create
New Role form with API Access enabled

New Role form with API Access enabled

2

Create API-Only User

  1. Navigate to Admin → Users & Roles → Users
  2. Click Create API Only User
Users page showing Create API Only User button

Users page showing Create API Only User button

  1. Enter email address and name for the API user
  2. Assign the role created in Step 1
  3. Click Create
New API User form with role assignment

New API User form with role assignment

3

Create LaunchPoint Service

  1. Navigate to Admin → LaunchPoint
  2. Click New → New Service
LaunchPoint page showing New Service option

LaunchPoint page showing New Service option

  1. Configure service settings:
    • Display Name: allGood Integration
    • Service Type: Custom
    • API Only User: Select the user created in Step 2
  2. Click Create
New LaunchPoint form with configuration

New LaunchPoint form with configuration

4

Get API Credentials

  1. Click View Details on the service you just created
LaunchPoint service list showing View Details link

LaunchPoint service list showing View Details link

  1. Copy the Client ID and Client Secret
  2. Store these credentials securely
Client ID and Secret display screen

Client ID and Secret display screen

5

Get Endpoint URLs

  1. Navigate to Admin → Web Services
  2. Copy the Endpoint and Identity URLs from the REST API section
Web Services page showing REST API endpoints

Web Services page showing REST API endpoints

  1. Important: If IP Restrictions are enabled, add these IP addresses:
    • 52.25.122.65
    • 52.26.241.77
IP Restrictions section with allGood IPs added

IP Restrictions section with allGood IPs added

6

Connect Integration in allGood

  1. Log into allGood and navigate to Settings → Integrations
  2. Click Add Integration and select Marketo
allGood integrations page

allGood integrations page

  1. Enter the four required credentials:
    • Client ID
    • Client Secret
    • Endpoint URL
    • Identity URL
Marketo integration form with credential fields

Marketo integration form with credential fields

  1. Click Save to complete the connection
  2. Verify the integration shows as Active on your integrations page
allGood integrations page with Marketo marked as Active

allGood integrations page with Marketo marked as Active

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Verification & Testing

If Marketo shows “Active” status in allGood integrations, Mary was able to connect successfully. Ask Mary to retrieve basic program or lead information to confirm the integration is working properly.

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Frequently Asked Questions

Yes, you need administrator access to create API users, configure LaunchPoint services, and set up the necessary permissions.
You’ll need to create a dedicated API user, set up a LaunchPoint service, and configure the appropriate role permissions in Marketo. See the step-by-step setup above.
Some Marketo instances have IP restrictions. You may need to whitelist allGood’s IP addresses (52.25.122.65 and 52.26.241.77) for the integration to work.
The integration supports leads, companies, programs, campaigns, and custom objects from your Marketo instance.
Lead scores and other custom fields sync bidirectionally, maintaining consistency across both platforms.

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Troubleshooting

Common causes include:
  • Incorrect API credentials
  • Exceeded API rate limits
  • IP address restrictions not configured
  • Insufficient user permissions
Use the integration dashboard to monitor sync status, view error logs, and track API usage metrics.
  • Review this page for setup steps and common issues
  • Contact our support team for technical assistance