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An email template is a reusable email design plus a list of the words each new email needs to supply. It arranges your components into a layout and names the copy a marketer fills in. If you are coming from Marketo, think of it as the pre-baked email in a program template, not a Marketo email template. It is the middle layer of email: components are the pieces, the template is the arrangement, and an email is a finished message built from it.

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Start here

What an email template is

A reusable design plus a copy schema, and how it differs from a component and an email.

Creating an email template

Build one from a brief, a URL, or an email you already have.

Decide what writers fill in

Name the fields whoever fills in the template needs to write.

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Keep it current

Changing an email template

What happens when you edit a published template, and what out of date means.

Templates

The same idea for landing pages, and how the Templates toggle works.

Brand guidelines

The colors, fonts, and tone a template is checked against.

Email FAQ

Short answers to common questions.