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Overview

allGood’s Campaign Builder is where you go to turn your campaign content into a real, live marketing program—emails, landing pages, and everything in between. You don’t need to know how any of the technical tools work behind the scenes. You write your content, upload it, and Mary takes care of building everything for you. This guide walks you through exactly what to do at each step.

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Step 1: Choose a Campaign Type

Step 1 Start A New Campaign
When you open the Campaigns tab, you’ll see a list of campaign types to choose from—things like “Webinar,” “Product Launch,” or “Nurture Email Series.” Each one is a pre-built starting point that tells Mary what to create for you. Pick the one that matches what you’re trying to do.
Not sure which to pick? Think about your end goal. Running an event? Choose a webinar type. Sending a series of follow-up emails? Choose a nurture type. Your marketing ops team can help if you’re unsure.

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Step 2: Upload Your Campaign Brief

Step 2 Drag And Drop Brief Doc Or Upload Google Doc Link
Your campaign brief can either be a Google document or a Word document (.docx) that contains all your campaign content—email copy, landing page text, dates, links, images, and so on. Think of it as your complete campaign plan in one document. How to upload:
  • From your computer: Drag and drop your Word document onto the upload area
  • From Google Docs: Paste a shareable link to your Google Doc
Once uploaded, Mary reads through your brief and figures out what goes where—which content belongs to which email, what the subject lines are, what images to use, and so on.

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Step 3: Name and Start Your Campaign

Step 3 Run The Campaign Once The Upload Is Complete!
Give your campaign a name—something descriptive like “Spring Product Launch” or “Q2 Webinar Series”—then click Start Campaign. Your team may have strict naming convention, so please ask your allGood admin before continuing. This kicks things off. Mary will begin setting up your campaign and you’ll be taken to an overview page where you can watch everything come together.

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Step 4: Watch Mary Build Your Campaign

Step 4 Wait On The Campaign Overview Page As Mary Begins Building Out The Campaign
The Campaign Overview page shows everything that’s being built for your campaign—each email, landing page, and any other deliverables. Each one shows a status so you always know where things stand.

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What the Statuses Mean

StatusWhat’s happening
DraftMary is setting this up
In ReviewReady for you to look over and approve
ReadyApproved and queued to go live
LivePublished and active
DoneLive and confirmed to be working correctly
ErrorSomething needs your attention—Mary will tell you what
You don’t need to do anything during this step. Just wait for Mary to finish—it usually only takes a few minutes.

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Step 5: Review and Make Edits

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Click on any item in your Campaign Overview to open it and see a preview. This is where you can ask Mary to make changes—just type what you want in plain language, like you’re sending a message to a colleague.

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Mary Keeps Track of Everything

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On the right side of the screen, you’ll see a running task list of everything you’ve asked Mary to do. Each request gets its own line so nothing gets lost. You can see what’s done, what’s in progress, and if anything is waiting on more information from you. You can ask for multiple changes at once—no need to send one message per edit:
“Make the headline bold, change the button text to ‘Register Now’, and swap the banner image for this one [attach image]”
Mary will handle each change separately and check them off as she goes.

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See Exactly How Your Email Will Look

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The preview on the left shows your actual email—not a rough mockup, but the real thing with your real content. As Mary makes changes, the preview updates automatically so you always know what you’re approving.

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Not Sure What to Change? Click on It.

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If something in the preview doesn’t look right but you’re not sure what to call it, just click on that part of the email. A label will pop up showing the name of that section (like “Banner Image” or “CTA Button”). You can then tell Mary exactly what you want changed using that name.
This is crucial for giving Mary feedback. Instead of saying “that image at the top,” say “change the Banner Image to this new one”— which will help Mary get it right the first time.

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Step 6: Approve and Go Live

Once you’re happy with how everything looks, it’s time to launch.
  1. Review: Each item moves to “In Review” once Mary finishes building it
  2. Approve: Click the approve button, or tell Mary: “This looks good, please go ahead and launch”
  3. Go live: Mary publishes everything—your emails are activated, your landing pages are live
That’s it. Mary handles all the publishing steps behind the scenes.

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Step 7: After Launch

Once your campaign is live, Mary keeps an eye on things in the background—making sure your emails and landing pages are still working correctly.
You can still make changes after launching. Just open the campaign and ask Mary—she can update copy, swap images, or fix anything that needs adjusting.

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Common Questions

Click on the part that looks wrong to find out what it’s called, then tell Mary what you’d like changed. You can also just describe what you see: “The image at the top isn’t loading” and Mary will try her best to figure it out. Always feel free to reach out to your allGood CSM via Slack if Mary seems confused.
Sometimes Mary needs a little more information—like a missing link or a piece of content that wasn’t in your brief. Just respond to her question in the chat and she’ll continue where she left off.
Yes. Mary processes everyone’s requests in order and keeps a complete log of who asked for what and when, so nothing gets overwritten accidentally.
Just ask Mary in the same campaign. She can update content, fix broken links, or make adjustments even after everything is published.
If an item shows “Error” status, Mary will tell you what the problem is. You can also ask her directly: “What went wrong with this?” and she’ll explain in plain language and tell you how to fix it.

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Tips for a Smooth Launch

  • Put everything in your brief upfront. The more complete your brief, the faster Mary can build your campaign without needing to ask follow-up questions.
  • Use clear section names in your brief. Headings like “Email 1 Subject Line” or “Landing Page Headline” make it easy for Mary to know where each piece of content belongs.
  • Be specific when asking for changes. “Change the button in Email 1 to say ‘Sign Up Now’” is easier for Mary to act on than “update the button.”
  • Use the click-to-identify feature. If you’re not sure what something is called, click it in the preview—Mary will show you the name so you can reference it directly.