What happened
Marketo received the sync request but declined to save the record. Marketo’s own reason is shown in the step’s details.
Common causes
- A value doesn’t match the field’s type (e.g. text in a number or date field).
- A value isn’t one of the allowed options for a picklist field.
- A value is longer than the field allows.
- A required field or dedupe field is missing, or the action mode (e.g. “update only”) doesn’t fit the record.
How to fix
Open the step details and read Marketo’s reason. Update the field mapping in your Reply Management config so it produces a value Marketo accepts, then re-run the reply.
Will allGood retry?
No. The same values would be rejected again.
