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A form is the definition of a capture target: what it collects, what consent it records, and what protects it. It holds no HTML. Your website keeps its own markup and styling.

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What a form is

A form is a capture target, not a page, and one form can serve many placements.

Creating a form

Describe what you’re collecting, then save and publish.

Testing a form

Post a real submission before visitors see it.

Adding a form to a page

Connect a form to a hosted allGood page or to your own website.

Keep it running

What protects a form

The defenses on every submission, and where to configure them.

See how a form is performing

Submission trends, stat tiles, and which optional fields people answer.

Find where a form is used

See every page, campaign, and template that uses a form before you change it.

Form not capturing submissions?

Work through the reasons a saved form isn’t capturing.

Reference

Forms FAQ

Short answers to common questions.

Coming from Marketo or HubSpot

How a form that collects data differs from one bound to a page.