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Creating a form means describing what you want to collect — there’s no field-by-field form builder to work through.
1

Start a Form Generator

From Ask Mary, choose Form Generator. Name it, optionally link Brand Guidelines and a Landing Page it belongs to, and optionally attach a Form Brief file — then select Start.
Starting a Form Generator: name it, optionally link Brand Guidelines and a Landing Page, optionally attach a brief

Starting a Form Generator: name it, optionally link Brand Guidelines and a Landing Page, optionally attach a brief.

2

Describe what you're collecting

Tell Mary what the form is for — a webinar registration asks for different fields than a contact request. If you linked a landing page, Mary can read what it implies and propose fields from that instead. Either way, Mary proposes a field list and waits for your go-ahead before creating anything.
Mary proposes a field list and waits for your go-ahead before creating anything

Mary proposes a field list and waits for your go-ahead before creating anything.

4

Save it, then publish it

Saving creates a draft version — it isn’t live yet. Publish deploys the form (and anything it depends on, like its activity trigger) together; until then, its capture endpoint won’t accept anything.
Publish deploys the form and its Activity Trigger together, as one batch

Publish deploys the form and its Activity Trigger together, as one batch.

Once deployed, everything in that batch is live

Once deployed, everything in that batch is live.

A published form: its fields, and what happens after someone submits

A published form: its fields, and what happens after someone submits.

Once you publish, the form shows as published and its capture endpoint accepts submissions.
The Form Generator in Workshop is the usual way to create a form. Forms can also be created programmatically for automated workflows — not covered here.

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Editing a published form

Editing a published form’s fields or after-submission text works the same way, through the same chat — but it creates a new draft version instead of changing the live one right away. Publish again when you’re ready; the previous version keeps serving submissions until then.
Editing a published form creates a new draft version to publish separately — this one's already at v2

Editing a published form creates a new draft version to publish separately — this one's already at v2.

Once it’s published, test it before putting it on a live page — see Testing a form.