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The Email Reply Management configuration screen will show you an address where incoming emails can be forwarded for processing.

The allGood platform can trigger agentic flows based on incoming email messages. Our Email Reply Management product is built on this capability—allowing Mary to sort the signal from the noise in the thousands of emails you get responding to your outbound messaging.

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Getting emails into allGood

You have two options to start routing emails to Mary for processing:

Set up a Forwarding Address

You can generate a forwarding address, like 7OE3COUP@parse.allgoodhq.dev above, in allGood. Emails sent to this address will be routed to Mary. Forwarding shares infrastructure across all allGood customers.We recommend this option only for simple integrations or testing.

Configure a hosted mailbox and custom domain

This option allows you to forward all mailboxes on a domain (for instance, foo@reply.yourcompany.com, and bar@reply.yourcompany.com, and so on) to Mary, where Mary can react based on the alias (foo@, bar@) used. Custom domain gives your account dedicated processing and unlocks features like OOO tracking that forwarding can’t support.This is the recommended path for production use.

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What happens next?

Once emails are flowing into allGood, Mary takes over. She reads and classifies every reply automatically—sorting unsubscribes, out-of-office messages, bounces, and genuine inquiries into categories you define. From there, she can extract key data from each email and trigger downstream actions like updating Marketo records or adding contacts to static lists.