replies.yourcompany.com), your marketing emails can be automatically processed and classified without requiring email forwarding rules.
No Forwarding Rules
Emails are delivered directly to allGood without configuring forwarding in
your email client or server.
Scalable
Handles high email volumes without relay limitations.
Secure
Industry-standard email authentication protects against spoofing and
phishing.
Prerequisites—you’ll need the following before getting started:
- DNS management access for your domain.
- Authority to create subdomains (or approval from your domain administrator).
- Basic DNS knowledge (understanding of record types: MX, TXT, CNAME).
- A subdomain name decided (e.g.,
replies.yourcompany.comormarketing-replies.yourcompany.com).
Initiate Domain Setup with allGood
Reach out to the allGood team to initiate domain configuration. Be sure to include the name of the subdomain you want to forward to allGood.The team will return the DNS records you need to configure, visible in the Email Domains section of your allGood workspace.

Update DNS Records
You will need to configure the following DNS records in your domain provider. Each serves a specific security and delivery purpose.Add all three CNAME records provided by allGood. The values below are illustrative — use the exact values shown in your allGood DNS Record Details panel.
| Type | Host | Value |
|---|---|---|
| CNAME | em****.prod-erm.allgood.net | u*******.wl002.sendgrid.net |
| CNAME | s1._domainkey.prod-erm.allgood.net | s1.domainkey.u*******.wl002.sendgrid.net |
| CNAME | s2._domainkey.prod-erm.allgood.net | s2.domainkey.u*******.wl002.sendgrid.net |
Verify Your Domain
After updating your DNS records, click Verify in allGood to initiate the validation process.Validation typically completes within 10–15 minutes, though in some cases it may take up to 24–48 hours.

Configure the MX Record
The MX (Mail Exchange) record is the most critical record — it must be configured correctly for any emails to be delivered.Once allGood confirms DNS validation is complete, add the following MX record:
Important notes:
| Type | Host | Priority | Value |
|---|---|---|---|
| MX | erm.allgoodhq.net | 10 | mx.sendgrid.net |
Update Only After Confirmation — Once all DNS records above are validated, wait for allGood and your team to confirm they are happy with the Email Reply Management configuration. Then, and only then, configure the MX record. Once propagated, this will start routing emails through SendGrid.
- The priority value should be lower than any existing MX records if you’re adding this to a domain that already receives email.
- Some DNS providers require a trailing period (
.) at the end of the mail server address — check your provider’s format. - If configuring a subdomain, ensure you use the subdomain name, not your root domain.
Test Email Delivery
Once DNS verification succeeds, confirm everything is working end-to-end:
- Send a test email to your new subdomain (e.g.,
test@replies.yourcompany.com) - Check allGood Email Reply Management — the email should appear within 2–5 minutes
- Verify classification — ensure the email is correctly classified by the AI
Email received in allGood
Email correctly classified
Automated actions triggered (if configured)
CRM updates processed (if applicable)
Troubleshooting
Emails not arriving in allGood
Emails not arriving in allGood
Check the following common causes:
- DNS not propagated yet — Wait 24–48 hours after making DNS changes.
- Wrong subdomain — Verify emails are being sent to the exact subdomain you configured.
- MX priority conflict — If other MX records exist, ensure your allGood record has the lowest priority number.
- Firewall blocking — Check if your outbound email server can reach SendGrid’s servers.
- Use DNS lookup tools (
dig,nslookup, or an online DNS checker) to verify your records have propagated correctly. - Contact allGood support with the following information:
- Test email timestamp
- Sender and recipient email addresses
- Screenshot of DNS verification status in allGood