Skip to main content
This comprehensive guide will walk you through the process of launching a marketing campaign in allGood with the Email Builder system. Once Mary has been configured to build your campaign, follow these steps to automate your campaign creation process.

​
Prerequisites

Before beginning, ensure you have completed the following:
  • Email Builder setup has been successfully configured
  • A valid Campaign Brief has been prepared (refer to “Preparing the Campaign Brief” guide)
  • Program Name and campaign details are finalized and ready for implementation

​
Step-by-Step Guide

1

Initiate Email Builder

  • Click “Start Email Builder” in the allGood platform and upload the Campaign Brief
Home - Start Email Builder on allGoodhq.app.

Home - Start Email Builder on allGoodhq.app.

  • For Google Docs, select the file from your Google Drive or paste the link to the file
    • For Google Drive, you will need to authorize allGood to access your Google Drive the first time you use it
    • If you paste a link to a Google Doc, make sure your Google Integration is set up correctly and the file is shared with the allGood service account
  • For Word docx, upload the file directly
    Mary Chat window showing the upload screen to share the campaign brief.

    Mary Chat window showing the upload screen to share the campaign brief.

2

Build Campaign

  • Once the file is uploaded, Mary will go ahead and build your campaign automatically!
  • Here’s what Mary will do:
    • Clone the program
    • Update the tokens in the new program
    • Update the email layout if necessary
    • Send a test email to the specified address
      Mary Chat window showing campaign build progress.

      Mary Chat window showing campaign build progress.

If Mary encounters any issues, she will ask for your help and you can provide the necessary information
Mary Chat window requesting user input.

Mary Chat window requesting user input.

3

Make Updates

Once Mary has built the campaign, you can make manual updates.Make updates through built-in UI

​
Content section

Click “View/Edit Content” on the right sidebar. And you can see “Edit Content” popup and directly make changes to the tokens.
Content section

Content section

Edit Content popup

Edit Content popup

​
Content - Images section

The images section is right below the content section. You can see all the uploaded images found in the campaign brief doc.
Content - Images section

Content - Images section

You can click on each image and preview the actual image.
Preview image

Preview image

Now you can also edit the image. Let’s click the “Edit” button.
Edit image

Edit image

Tune image

Tune image

Apply Filter on image

Apply Filter on image

​
Preview Email Drafts section

This section lists all the emails within the program.
Preview Email Drafts

Preview Email Drafts

  • You can click the “Preview” button and it will open up your Marketo email preview screen.
  • You can check the emails you want to preview and click the “Send” button to send the draft emails.
Make updates through Mary
  • Some examples of manual updates include:
    • Updating the email layout
    • Making changes to the content
    • Sending a test email to another address
  • You can simply ask Mary to make these changes for you, and she will do her best to help
    Mary making additional changes as requested by the user.

    Mary making additional changes as requested by the user.