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Creating Program Tokens

  1. Navigate to the My Tokens tab in your template program
  2. Create your tokens. Any text you would like formatted from your briefing doc needs to be a Rich Text token type and any URL or Image must be a standard Text token type.
NOTE: Other token types are not supported.
Create tokens in the My Tokens tab

Create tokens

NOTE
  • Marketo will not let you save your tokens with empty values.
  • Please input some filler text as a dummy value to save and close your tokens. Mary will overwrite these filler values. (a simple dash does the job)
Enter a dummy value to save a token

Enter dummy value (dash "-")

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Tokens to your Email(s)

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Insert Tokens

  • Add each of your tokens where you’d like Mary to populate the content.
Example of tokenized email content

Example for tokenized email

Tokenized email showing fields filled by Mary

Example for tokenized email

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Image and URL tokens must be placed directly in modules

NOTE To tell Mary to process the image properly, make sure to have “image-URL” in the name of the tokens explicitly, for example
  • Header-image-URL
  • Banner-image-URL
  • Footer-image-URL
Tokenized image URL example

Example for tokenized image URL

Tokenized button with link example

Example for tokenized button with Link

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Preheader

Preheader is unsupported with tokens from Marketo (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-editor-2/email-editor-v2-0-overview) Mary only supports Preheader with static content. Learn more about it on Feature: Update Preheader
Tokens are not supported in the Preheader

Tokens not supported in the Preheader