Creating Program Tokens

Navigate to the My Tokens tab in your template program
Create your tokens. Any text you would like formatted from your briefing doc needs to be a Rich Text token type and any URL or Image must be a standard Text token type.

NOTE: Other token types are not supported.

Create tokens in the My Tokens tab — Create tokens

NOTE

Marketo will not let you save your tokens with empty values.
Please input some filler text as a dummy value to save and close your tokens. Mary will overwrite these filler values. (a simple dash does the job)

Enter a dummy value to save a token — Enter dummy value (dash "-")

Tokens to your Email(s)

Insert Tokens

Add each of your tokens where you’d like Mary to populate the content.

Example of tokenized email content — Example for tokenized email

Tokenized email showing fields filled by Mary — Example for tokenized email

Image and URL tokens must be placed directly in modules

NOTE To tell Mary to process the image properly, make sure to have “image-URL” in the name of the tokens explicitly, for example

Header-image-URL
Banner-image-URL
Footer-image-URL

Tokenized image URL example — Example for tokenized image URL

Tokenized button with link example — Example for tokenized button with Link

Preheader

Preheader is unsupported with tokens from Marketo (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-editor-2/email-editor-v2-0-overview) Mary only supports Preheader with static content. Learn more about it on Feature: Update Preheader

Tokens are not supported in the Preheader — Tokens not supported in the Preheader

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