Skip to main content

​
Creating Program Tokens

  1. Navigate to the My Tokens tab in your template program
  2. Create your tokens. Any text you would like formatted from your briefing doc needs to be a Rich Text token type and any URL or Image must be a standard Text token type.
NOTE: Other token types are not supported.
Create tokens in the My Tokens tab
NOTE
  • Marketo will not let you save your tokens with empty values.
  • Please input some filler text as a dummy value to save and close your tokens. Mary will overwrite these filler values. (a simple dash does the job)
Enter a dummy value to save a token

​
Tokens to your Email(s)

​
Insert Tokens

  • Add each of your tokens where you’d like Mary to populate the content.
Example of tokenized email content
Tokenized email showing fields filled by Mary

​
Image and URL tokens must be placed directly in modules

NOTE To tell Mary to process the image properly, make sure to have “image-URL” in the name of the tokens explicitly, for example
  • Header-image-URL
  • Banner-image-URL
  • Footer-image-URL
Tokenized image URL example
Tokenized button with link example

​
Preheader

Preheader is unsupported with tokens from Marketo (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-editor-2/email-editor-v2-0-overview) Mary only supports Preheader with static content. Learn more about it on Feature: Update Preheader
Tokens are not supported in the Preheader