Overview

Campaign brief is a document that contains Campaign information to run a new Marketo Program. This includes Template Program information to be cloned, new program name, and the folder name. Also, specify all the token information in the program that Mary will automatically update within the program. allGood will provide a sample template Campaign brief. But the format is not restricted to the sample as long as it contains the necessary information.

Supported Format

There are two formats supported.

Upload MS Word docx(.docx)
Google Docs
- Via Direct link
- Via download as MS Word docx and upload the file
- Make sure your Google integration user is accessible with the doc by anyone with the link or shared with the user

Google doc is shared publicly with the link

Google doc is shared with Google integration user in allGood

Check out more details for Google Setup allGood - Google Setup Guide

Campaign Brief components

Program Details

Program details must include:

The name of the program to be cloned
The name of the new program
The name of folder you would like the new program to be cloned into

Email Content

List out all tokens in 2-column table format with their respective token names in Marketo.

(optional) We recommend you split up the tokens into two categories:
- Email Basics and Email Content

Content Formatting

Mary will pass any of the formatting of the content over to the email

Don’t be shy when adding multiple types of formatting to one token
As long as the token is a Rich Text token, Mary will be able to add the correct formatting

Formatting	Supported	Example
Bold	Yes	Bold text
Italic	Yes	Italic text
Link	Yes	Click here for more information
List	Yes (Bullet and Numbered)	- Bullet list 1 - Bullet list 2 - Bullet list 3 1. Numbered list 1 2. Numbered list 2 3. Numbered list 3
Underline	Yes	Underlined text
Strikethrough	Yes	~~Strikethrough~~
Special Character	Yes	© ® ™
Indent	Yes (Only 1-level indent)	Single indent works (~~Nested indent does not work~~)
Alignment	No *	Aligning center is not supported
Line height	No *	Custom line-height is not supported
Color	No *	This is not supported
Highlight color	No *	This is not supported
Font size	No *	This is not supported
Font style	No *	This is not supported
Emojis	No *	😀 is not supported

Table: Supported Content formatting

Inline CSS Support NOTE: While text styling such as font size, color, and alignment are not directly supported, you can still specify inline CSS in the content. For example, to change the font size, you can use <span style="font-size: 20px;">Your Text Here</span>. However, please note that not all email clients may render inline CSS consistently, so it’s advisable to test the email across different clients to ensure the desired appearance.

If you are interested in formatting that is unsupported or not in the list above, please drop us a message, and we can look into how Mary can learn new formatting skills.

Handling Images

Images are supported with Text tokens and directly uploaded into your Marketo assets. Note that The Image token is not supported.

Token naming convention

To tell Mary to process image properly, make sure to have “image-URL” in the name of the tokens explicitly, for example

Header-image-URL
Banner-image-URL
Footer-image-URL

Add images

There are two ways to fill out images in your token

Add image URL
- Make sure the image URL is publicly accessible
Embed image
- You can directly embed an image in the image URL

Specify image dimensions

Mary will follow the image dimensions in the token and transform the image with the dimensions before uploading the image.

Specify File name

By default, Mary uploads images in Marketo following this rule.

Public URL is provided
- If the image file name is on the URL, Mary will upload the image with the name.
  - For example - https://cdn.prod.website-files.com/6537ecf8dd6837236ee1b763/671928c38a76da7c1f729de7_8408aba1e79257bb7eeefff1117c6e1e_maryv2-p-1080.png
  - File name would be “671928c38a76da7c1f729de7_8408aba1e79257bb7eeefff1117c6e1e_maryv2-p-1080.png”
- If the image file name is not identifiable, Mary will upload the image with this naming convention
  - <Program ID>_<Token name>_<Random ID>.png
  - For example) 1131_Image-URL2_V3FKDPDA.png
Embeded image is provided
- Mary will upload the image with this naming convention
  - <Program ID>_<Token name>_<Random ID>.png
  - For example) 1131_Image-URL2_V3FKDPDA.png

This is annoying to manage randomly created images in your Marketo assets. Mary supports a specific file name by adding File name: <your managed file name>. Then Mary will follow with the file name instead of the default behavior above.

Where can I find the images uploaded in my Marketo?

You can find all the images uploaded In your Marketo -> Design Studio -> Images and Files

Advanced: Add Mary Instructions

You can tell Mary how you want to process your tokens. There are some use cases:

Append UTM parameters in every links
Remove “https://” or specific text in the brief doc.
Validate specific token values

Learn more on Feature: Add Mary Instructions

Advanced: Email Layout Optimization

Learn more on Feature: Email Layout Optimization

Use Cases

Deployment and Configuration